No fast fashion. True to quality.
< YŪ © / YŪ by YOU >
< YŪ © / YŪ by YOU >
< 2020 / 09 / Spain / Mallorca / Ly >
< Ring / Silver + Gold Plating / Fuck You >
< YŪ © / YŪ by YOU >
< YŪ © / YŪ by YOU >
< 2020 / 09 / Spain / Mallorca / Noura >
< Charm / Gold / Fuck You >
< YŪ © / YŪ by YOU >
< YŪ © / YŪ by YOU >
< 2020 / 09 / Spain / Mallorca / Hotan >
< Amulet / Silver / Bakhtiari >
< YŪ © / YŪ by YOU >
< YŪ © / YŪ by YOU >
< 2020 / 11 / Cologne / Nadine >
< Rings / Silver + Gold Plating / Rahel / Rauna >

Unique. Jewellery. Designed by You.

Algorithm Designed.

You design your personal piece of jewellery based on the letters you enter into our algorithm.

Free and insured
delivery in Germany

Infinite design
variations ¹

18K Gold
925 Sterling Silver

Manufactured
in Europe

No fast fashion. True to quality.

Turn your name
into jewellery.



  • “Cagla Yasar”

  • Personalised unique gold charm for Rahel Chiwitt Personalised unique gold charm for Rahel Chiwitt

    “Rahel Chiwitt”

  • “Fuck You”

  • “Luca S.”

One of a kind.

Each piece You design is unique and especially manufactured for You in Europe.

< YŪ © / YŪ by YOU >
< YŪ © / YŪ by YOU >
< 2021 / 01 / Bali / Luna / Sergey Rogov >
< Amulet / Silver / Ayahuasca >
< YŪ © / YŪ by YOU >
< YŪ © / YŪ by YOU >
< 2021 / 02 / Bali / Milena / Gerhard Merzeder >
< Rings / Gold / Primo / Johnson >
< YŪ © / YŪ by YOU >
< 2020 / 07 / Cologne / Marvin / Fabian Karch >
< Amulet / Metal Anthrazit / Leonard >
< Ring / Gold / Divine > < Rings / Silver / Bruno / Sie Sophia >
< YŪ © / YŪ by YOU >
< 2021 / 01 / Bali / Irene / Sean Goldthorpe >
< Charm / Silver + Gold Plating / Rahel Chiwitt >
< Rings / Gold / Primo / Johnson >

Your name,
your jewellery.

Design your personal jewellery
based on your name.

Free and insured
delivery in Germany

Infinite design
variations ¹

18K Gold
925 Sterling Silver

Manufactured
in Europe

WORDS
BECOME
JEWELLERY.

< YŪ © / YŪ by YOU >
< 2021 / 01 / Bali / Irene / Sean Goldthorpe >
< Charm / Silver + Gold Plating / Rahel Chiwitt >
< Rings / Gold / Primo / Johnson >
  • “SKIY”

  • “Rauna”

  • Personalised unique gold charm for Rahel Chiwitt Personalised unique gold charm for Rahel Chiwitt

    “Rahel Chiwitt”

  • “Luca S.”

  • “Fuck You”

  • “Cagla Yasar”

Unique. Jewellery. Designed by You.

< YŪ © / YŪ by YOU >
< YŪ © / YŪ by YOU >
< 2020 / 09 / Spain / Mallorca / Ly >
< Ring / 925 Silver + 18k Gold Plating / "Fuck You" >

Algorithm Designed.

We created an algorithm that generates
jewellery based on your name.

< YŪ © / YŪ by YOU >
< YŪ © / YŪ by YOU >
< 2020 / 09 / Spain / Mallorca / Hotan >
< Amulet / Size L / 925 Silver Natural / "Bakhtiari" >
< YŪ © / YŪ by YOU >
< YŪ © / YŪ by YOU >
< 2020 / 09 / Spain / Mallorca / Nori >
< Charm / 925 Silver + 18k Gold Plating / "Rahel Chiwitt" >
< YŪ © / YŪ by YOU >
< YŪ © / YŪ by YOU >
< 2021 / 01 / Bali / Luna / Sergey Rogov >
< Amulet Size M / 925 Silver / "Ayahuasca" >


One of a kind.

Every piece you design is unique
and especially manufactured for you.

Who is YŪ?

Our Vision.
Our Story.

More than just a gift.

Give something personal, precious and unprecedented.

Free delivery
in Germany

Infinite designs ¹

18k gold
925 silver

Manufactured in Europe